Start small. Make it thoughtful.

Magicpen Digital is a studio developing apps, games, and digital content. We care about experiences that connect with everyday life: a moment to listen to yourself, a small habit, or a world to explore.

Our apps in development include Nilaza for self-discovery and reflection, A Little Yoga for a personal yoga practice, and CashWeave for tracking and organizing personal finances.

In games, we explore different ways to play: tending a small shop, arranging objects around everyday habits, playing chess in a fantasy world, and positioning guardians in a tower defense game. Each project is presented with its current stage so you can see where it is in development.

In content, Mây thầm thì offers cultural perspectives for reflection. Hiên Chuyện is developing two storytelling series: Bến Gửi Lại through illustrated audio and Tiệm Mượn Nắng through animation.

We start with prototypes, test what people can try, and improve step by step. AI supports the creative and development process; people guide the content, the experience, and release decisions.